Art Direction

Macy’s Social Media Team photographs new content to be used across all social media platforms. This content is used for both paid advertisements as well as organic posts living on the @macys Instagram account, Facebook channel, Twitter page and Pinterest boards. Content consists of both still photography and video direction. My role is to concept ideas for the shoot, develop the shot-list and creative direction, direct photographers and videographers on set, and then design advertisements using the content from the shoot. All this is done while ensuring that the fashion is primary focus to align with the rest of the company’s creative, but keeping a social first mindset that will also attract the millennial audience.

Spring fashion 2020

The first glimmer of warmth and sunshine has peeked through. It’s spring – a time for reflection and renewal. Our curated collection of earth tones, floral dresses, and coral accessories naturally inspires us to get back to our roots. Using reflective light, airy aesthetics, and ambient environments, our goal is to encourage self-expression through the versatile pieces.

Transition to summer 2020

Effortlessly cool. Every wardrobe should consist of staple pieces that can be worn all season long while changing up the styling to match daily moods. The street-style shots throughout Brooklyn showcase the curated collection of no fuss dresses and transition pieces that will fit into anyone’s wardrobe helping them feel put together without overthinking it.

New Years 2020

New Years is all about celebrating the year gone by while channeling good energy for the year ahead. We’ll join in on the fun as a group of best friends celebrate together the last night of 2019. The glittery, colorful fashion will shimmer in the night in high-contrast shots that mirror the bold energy of the New Year.

Holiday 2019

Holiday 2019 season is all about the Black, Gold and Bold Trend. This season it is all about feeling fabulous, and dazzling after dark. From festive party dresses to cozy sweaters and sparkling decor ideas for home. Macy’s supported the black and gold holiday trend for fashion and two trends for prepping your home for the holidays. Emphasis on decor for a classic, upstate look and a glitter and glam look in blush tones, the goal of the shoot was to ensure all trends were highlighted.

Fall Fashion

Fall 2019 season is all about bold trends & must-haves that are sure to make everyone looks and feels their best. Green is the new neutral, patterns run wild & clashing prints are on point. Women’s fall fashion shoot took each trend from hints of color to bold mixing and matching patterns. Luxe green tones, daring animal prints, and classic plaid patterns were shown to emphasize the trends Macy’s is standing behind.

Men’s Fall Fashion

Fall 2019 season is all about easy and style that’s simply effortless. From leather jackets to all gray everything, this Fall’s trends are meant to make a statement. Men’s fall fashion shot to emphasis fall it list trends the company is standing behind while building the under 40 audience on social platforms.

Fall preview

Summer is coming to an end but fashion is not. These looks take the last days of warm weather as an opportunity to play up some serious fashion moments.

Summer Swim

It’s not just about looking good but also feeling good in your swimwear. Swim styles for every body. Group of friends, hanging out together at a rooftop pool, enjoying summer weather while donning the latest swim fashion.

Beauty

Summer’s It List beauty trend is Summer Sunset. This YouTube Tutorial and supporting assets aim to educate how to achieve this glowy look that’s this seasons hottest craze.